Our expertise

Key Search works with digital SaaS, subscription, and consumer software businesses across the full growth spectrum - from agile, product-led startups to mid-market and SME-focused scale-ups. We place leaders who understand both high-velocity, self-serve growth models and more complex inbound and inside sales motions. Our clients operate across PLG, Product-Led Growth, and subscription-first environments where core metrics like MRR growth, LTV:CAC ratio, churn optimisation, MAU/DAU, conversion funnels, and virality loops are central to the business. We place executives who can drive recurring revenue, optimise the full customer lifecycle, and scale mid-market and SME sales programmes - while navigating the increasing integration of AI into core product offerings.