
Networking at the Top: Why Senior Executives Struggle - and How to Get It Right
Most networking advice is written for people climbing the ladder, not for those already at the top. Yet the higher you rise, the harder genuine connection becomes. As Herminia Ibarra and Spish Rurak noted in their HBR article “The Challenges of Networking as an Executive” (Sept 2023), senior leaders face a distinct set of […]
Here’s how to recognise and overcome them.
How to counter it: start small. Reach out to a few trusted peers or ex-colleagues, not to “ask for a job” but to compare notes. Repetition rewires the discomfort. Every positive exchange makes the next one easier.
2. Secrecy becomes self-sabotage
Instead: practice selective transparency. Identify 10 - 15 trusted contacts outside your current chain of command. Frame your outreach as long-range market mapping, not job hunting. Senior people respect discretion if you ask for it directly.
3. The search always takes longer than you think
The fix: treat networking as a parallel discipline. Fill your calendar with high-energy, low-risk activities - mentoring, board advisory, or pro-bono projects - that keep you visible while the slower work unfolds.
4. You can’t delegate this
Build a system:
Information givers - people who keep you informed on markets and trends.
Door openers - connectors who can vouch for you.
Decision makers - those with hiring authority.
Start with 50 names, track every conversation, and finish each one with “Who else should I speak to?”
5. Focus on the future, not the backstory
Keep the ratio 20:80 - 20 per cent context, 80 per cent forward-looking. What are you exploring? What business problems do you love solving? People respond to direction, not damage control.
6. Tailor your story every time
Shift the lens: stop talking about yourself; start talking about them. Show that you understand their commercial pressure points and can contribute to solving them.
Example:
“I saw your group moving towards real-time pricing. At [Company] we achieved a 28% inventory reduction in two quarters by aligning operations and data science under one P&L. Happy to share what worked.”
It’s not a pitch - it’s a conversation about value.
Final thought
Do the work yourself. Be discreet but visible. Lead with curiosity and generosity.
Your network is decades of professional capital. Nurtured methodically, it compounds faster than any investment you’ll make this year.
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