Basel, Switzerland, June 20, 2022 – Key Search CEO and founder Franziska Palumbo-Seidel joined three other industry specialists from WeTransfer, Speedinvest and weGrow International in a TNW Conference panel discussion titled “New Markets & Talents – How not to mess up your international expansion!“.
Together with Natascha Chamuleau, Chief Advertising Officer at WeTransfer, Jeoren Arts, partner marketplaces & consumer at Speedinvest, and Gernot Schwendtner, co-founder and CEO of weGrow, Palumbo-Seidel took the stage on day two of the renowned TNW Conference in Amsterdam that brings together industry leaders and tech enthusiasts. As experts in the world of tech startups, the panel’s focus was on scaling to expand successfully.
When an early-stage startup is ready to scale, it has reached a crucial milestone and is on a path to success, because the company has conquered its home market and received funding to expand internationally. But 7 out of 10 companies fail at this point – due to wrong scaling. Palumbo-Seidel and her co-panelists discussed the pitfalls and how to scale successfully.
From the perspective of leadership hiring, founders, investors and global market rollouts, the four experts shared tips and valuable insights into all aspects of scaling to expand internationally.
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