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We’re super excited to bring you another episode of Leaders Lounge, your go-to spot for candid conversations with some of the most inspiring leaders out there. In this episode, we’re diving deep into the world of B2B SaaS Marketing and leadership insights that you won’t want to miss.
Olivia Oberle Ruiz, The Marketing Maestro at Airfocus, transforming the product management landscape. She’s a B2B SaaS Marketing Maverick, known for her innovative strategies and leadership prowess.
Alongside Isabella Castaldi, our very own talent wizard from Key Search with an impressive track record in talent acquisition across Europe and North America, Isabella brings a wealth of knowledge and experience to the table.
Stepping into a leadership role is both exciting and challenging. The first 90 days are crucial for setting the tone and direction for your team and yourself. Here are some practical insights and strategies to help you make the most of this critical period.
Seeing Through the Client's Eyes
Mastering Budget and Resource Management
Understanding where every dollar goes and what it brings back is essential. Dive deep into your budget. Look through invoices, evaluate the performance of agencies and channels, and scrutinize every expenditure. This meticulous approach helps in making informed decisions and ensures that resources are well-spent, maximizing the return on investment.
Quality Over Quantity in Lead Generation
In marketing, lead generation is a big deal. Take the time to conduct a spot check on the contacts generated over the past few months. Analyze their sources, assess their quality, and ensure proper attribution. This detailed examination can uncover trends, highlight areas for improvement, and provide a clearer picture of your lead generation efforts.
Building a Supportive Network
Surrounding yourself with inspiring and supportive individuals can make a world of difference. Establish a network of people who are willing to share ideas, successes, and failures. This network acts as a sounding board, offering different perspectives and making your leadership journey less solitary. Having a sparring partner for brainstorming sessions or casual lunch discussions can be incredibly valuable.
The first 90 days in a leadership role are a mix of challenges and opportunities. By seeing through the client’s eyes, mastering budget management, focusing on lead quality, and building a supportive network, you can set a strong foundation for your leadership. These strategies not only help in overcoming initial hurdles but also pave the way for long-term success. Embrace the journey, and remember, you’re not alone—there’s a network of support ready to help you succeed.
Connect with us to learn more about our Executive Search Strategy and subscribe to our podcast series for deeper insights into leadership development.